The book was very well written, I felt it did a good job of balancing practical advice and personal antidotes. I've read marketing books before but this was my first experiential book. I really liked the idea that was consistent throughout about helping potential customers explore, learn and try new things rather than "$ell, $ell, $ell" which can be a turnoff for me in marketing books. My biggest takeaways from the book were: - As someone wanting to design experiences, the actual visual part and physical experience, I can't just focus on the artistic aspects. I liked the idea of "not selling milkshakes at a lactose intolerance convention." Makes a lot of sense, to design a meaningful experience I gotta start with studying the people and their habits, not just coming up with what I think is an amazing and beautiful experience. - Think outside the box, always, on experiences. I loved hearing you describe projects you'd worked on in the past. It helped confirm in my mind that this is something that really does excite me, and they sounded like projects I would love to be a part of. - Finally, I enjoyed the emphasis on giving back and sparking people to action in the final section. I love advertising and creating. I love connecting people with brands, but I can feel a bit gross at times just trying to push stuff on people. I liked the component about inspiring people to do more beyond the experience. Overall, it was a great introduction into some of the foundations to the industry, and what kind of thinking goes into these projects. My next steps will probably be looking for more technical information about what skills I need, and the processes behind the actual creation.